How to link Pearson with Google Classroom

Pearson Education needed an explainer video introducing its new partnership with Google and the Pearson integration with Google Classroom, for use in marketing communications, on Pearson's support site, and on its YouTube channel. To prepare, I met with Pearson's Integrations and Onboarding lead to learn how the integration works and to scope the project. The audience is K-12 educators who use Pearson.

I leaned into Pearson's recent rebrand, creating title and logo animations that match the new brand standards and visuals, and kept the tone casual and conversational. The voice over was generated with an AI voice tool Pearson had recently adopted, and part of the project was to test the tool's strengths and limitations.