How to Access Your Pearson eTextbook

ProjectHow to Access Your Pearson eTextbook Tutorial Video

ClientPearson Education

RoleArt Director, Creative Director, Motion Designer & Animator, Writer & Editor, Voice Over Artist

SoftwareAdobe After Effects, Adobe Premiere Pro, Adobe Illustrator

Turnaround1 week

Pearson Education asked for a marketing video explaining to students the various ways they could access their Pearson eTextbooks. Pearson was seeing a high volume of help tickets tied to student confusion around eText access.

After the video published across Pearson's support pages and social media accounts, help tickets for the issue dropped by 30%.

Final edit.

Style frames.

Chroma key composite, combined with product graphics and stock footage, used to transition to the video outro.

3D product shot of the Pearson library screen

3D product shot, created to introduce movement and energy to a static product capture.

UI vectors created in Adobe Illustrator for the Pearson eTextbook video

UI vectors, created in Adobe Illustrator for the project.

Storyboard.