AI Study Tool Promotional Video

ClientPearson Education

RoleArt Director, Creative Director, Motion Designer & Animator, Writer & Editor, Voice Over Artist

SoftwareAdobe After Effects, Adobe Illustrator, Adobe Premiere Pro

Turnaround3 weeks

Musicxethrocc

Pearson Education asked for a promotional video introducing their new AI Study Tool to students, for use in marketing communications and social media. To prep for the project, I met with a small focus group of five college students and asked what they actually wanted to see in an info or tutorial video.

Their feedback — calming colors, soothing lo-fi music, a warm and inviting aesthetic, a conversational voice over — shaped the entire design of the piece. Originally scoped for a smaller segment of Pearson's U.S. customers, the video performed well enough that it was picked up for the UK market and placed directly inside Pearson's products.

Final edit and thumbnail.

Style frames explored for the AI Study Tool video

Style frames explored before animation began.

Background composite for the AI Study Tool video, showing separated layers

The background illustration was a composite of three layers, so glow could be animated into the lighting layer and the AI bot could appear seated in the bean bag.

Final AI bot design in Adobe Illustrator

Final AI bot design, built in Adobe Illustrator.

Character animation comps in Adobe After Effects

Character animation used three comps: eye animation, body animation, and a main comp bringing both together.

Custom Pearson logo animation, built for this project.

UI graphics built for the AI Study Tool in-product experience

Over 30 UI graphics were built in Illustrator to simulate the in-product experience through vector mockups.

Final animation assembled in Adobe After Effects.

The "chill version" — no voice over, just the lo-fi track. Music by xethrocc.

A looping short edited for social, featuring the AI bot.